Don’t get me wrong…. September is a great pick-up time. There are people who REALLY want to start something new. Folk who have spent the summer battering the pub gardens are gagging to get back into a routine. Those who have school age children are back to their normal where they can plan things to do round a schedule. And those who have been MIA for the last 2 months are wondering if they are still able to keep up with your class… And that’s one of the key things, making th

I talked about it at the beginning of the summer but I wanted to swing back round to cover this again as we move into September. Now you know that I LOVE brands, I think things that are Googleable are the easiest to get new people into. Especially because I focus on dance fitness and resistance training… most people will google something fun… and then hang about for the resistance fun. The thing with brands is you have to teach what the brand is so you don’t dilute it… or g

Let’s say you’re already running a cardio based class like combat or dance fitness and you are absolutely gagging to add in something else… maybe it’s yoga, pilates or a strength based session. It can feel a bit nerve wracking to go for broke and add in something completely different…. So how can we make sure we have some bums on seats, especially for that launch class when we want to get pics and videos. Firstly, I would always add in something that you feel deeply passiona

The vast majority of the population know they need to exercise, they know they need to tick it off for the week and get it done… but how do you change your class from being ‘a tick in the box’ to something they actually look forward to week in week out? The answer is simple as a phrase…. But there is a huge amount of stuff going on behind it. Your class needs to feel unmissable. It needs to bring joy to someone’s day. It needs to be about more than just the exercise. So how

It's got to that time in the year when I need a nap and I am berating myself for not popping to Spain for a couple of nights to read my book by the sea..... instead I need to get a grip and get all my class prep done so I am ready for a week off in April. Next year remind me I need half term off as well lol. When I get to this point, that's when I'm really grateful to have other people's choreo to hand. My brain is devoid of all creativity (even this email... I just had to

I had a call yesterday with some fitness industry legends that I am on a webinar with at the end of March. We were talking about how to best prep a session that would help instructors see how to pivot in their careers and open doors to different roles within the fitness industry. As I was writing down some notes, I couldn’t stop writing and all of a sudden I’d basically written an essay to myself on how much I love this industry. I LOVE all the cool stuff that I have ended

When I first started teaching, I just left with a stack of fivers. It was great. I had a part-time job anyway so those fivers were my going out & food money, the job covered the mortgage and the bills and my credit card was fun for everything else. Plus I was in my twenties, the future seemed a long way away and I was 100% sure everything would be fine in a few years time and I’d just suddenly be great at managing it all. I f**ked up SO BAD the first year I had to prepay

Yep it’s always nice when you deliver that EPIC session when everything goes smoothly, you dance or coach like a dream and you finish feeling like a fitness guru. It’s great. But anyone who teaches knows that generally doesn’t happen week after week. The speakers at my school had a loose connection which meant that every time we got to about the 38 minute mark, the sound would drop off. I guess it got all hot and bothered, a bit like me teaching in the summer. They eventuall

The fitness world has changed over the last 5 or 6 years… I believe in a more accelerated way because of the amount of time we spent on our devices over the lockdown years. Fitness professionals all talked about resistance training, getting back into the gym and the like. Folks of 40, 50 and 60 used social media more and learned how to have access to information they perhaps wouldn’t have thought of looking before, or might not have thought applied to them. These gave natural

We all know that the simplest way to get people in is if our lovely clients bring folk with them. The only issue with this is that once...

I have a pretty hectic schedule anyway, between classes, personal training, this website and my other one, I’m pretty much rammed so I’m...

I think we’ve all been there from time to time. I don’t mind admitting that my slumps usually come from a place that is all of my own...

There are many of both and, as I’m sure you can imagine, anyone who has a degree of their business online has experienced them all. I...

We are great, don’t get me wrong but us alone, as instructors or personal trainers, are not enough to most people coming back for ever....

Our clients and potential clients have never been more aware of their health and fitness. They watch social media videos, they follow...

I’ve delivered resistance classes for over a decade. It started with trialling Zumba Toning for an extra income stream and quickly grew...

When we first start out teaching — whether it’s dance, fitness, or any kind of class — most of us say "yes" to everything . Even if it’s...

I've been thinking about this a lot recently, not only because yesterday I went to film and literally couldn't remember anything (a...

When I first started teaching, and probably throughout the first few years I felt under a significant amount of pressure (from myself) to...

My business and the service that I offer my clients has changed dramatically since Feb 2020. Add to that their change in lifestyle,...