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Anyone else bloody knackered...
It's got to that time in the year when I need a nap and I am berating myself for not popping to Spain for a couple of nights to read my book by the sea..... instead I need to get a grip and get all my class prep done so I am ready for a week off in April. Next year remind me I need half term off as well lol. When I get to this point, that's when I'm really grateful to have other people's choreo to hand. My brain is devoid of all creativity (even this email... I just had to

Anna Martin
Feb 272 min read
Our job is epic... and sometimes I forget!
I had a call yesterday with some fitness industry legends that I am on a webinar with at the end of March. We were talking about how to best prep a session that would help instructors see how to pivot in their careers and open doors to different roles within the fitness industry. As I was writing down some notes, I couldn’t stop writing and all of a sudden I’d basically written an essay to myself on how much I love this industry. I LOVE all the cool stuff that I have ended

Anna Martin
Feb 273 min read


Money money money - how to manage it as a group ex instructor
When I first started teaching, I just left with a stack of fivers. It was great. I had a part-time job anyway so those fivers were my going out & food money, the job covered the mortgage and the bills and my credit card was fun for everything else. Plus I was in my twenties, the future seemed a long way away and I was 100% sure everything would be fine in a few years time and I’d just suddenly be great at managing it all. I f**ked up SO BAD the first year I had to prepay

Anna Martin
Oct 28, 20253 min read
You don’t need to be perfect - real instructors are where it’s at
Yep it’s always nice when you deliver that EPIC session when everything goes smoothly, you dance or coach like a dream and you finish feeling like a fitness guru. It’s great. But anyone who teaches knows that generally doesn’t happen week after week. The speakers at my school had a loose connection which meant that every time we got to about the 38 minute mark, the sound would drop off. I guess it got all hot and bothered, a bit like me teaching in the summer. They eventuall

Anna Martin
Oct 22, 20253 min read


Class Sizes Shrinking? What can you do about it...
The fitness world has changed over the last 5 or 6 years… I believe in a more accelerated way because of the amount of time we spent on our devices over the lockdown years. Fitness professionals all talked about resistance training, getting back into the gym and the like. Folks of 40, 50 and 60 used social media more and learned how to have access to information they perhaps wouldn’t have thought of looking before, or might not have thought applied to them. These gave natural

Anna Martin
Oct 15, 20253 min read
Word of Mouth is King... or whatever the saying is
We all know that the simplest way to get people in is if our lovely clients bring folk with them. The only issue with this is that once...

Anna Martin
Oct 10, 20254 min read


Corporate Wellness Sessions: A simple group exercise side hustle
I have a pretty hectic schedule anyway, between classes, personal training, this website and my other one, I’m pretty much rammed so I’m...

Anna Martin
Sep 30, 20253 min read


How I Got Out Of A Group Exercise Teaching Slump
I think we’ve all been there from time to time. I don’t mind admitting that my slumps usually come from a place that is all of my own...

Anna Martin
Sep 23, 20253 min read


The Pros and Cons of an Online Business - Group Exercise
There are many of both and, as I’m sure you can imagine, anyone who has a degree of their business online has experienced them all. I...

Anna Martin
Sep 12, 20253 min read


Why community is the number one retention tool in group exercise
We are great, don’t get me wrong but us alone, as instructors or personal trainers, are not enough to most people coming back for ever....

Anna Martin
Sep 9, 20254 min read


The rise of mobility & resistance classes and how to add them in
Our clients and potential clients have never been more aware of their health and fitness. They watch social media videos, they follow...

Anna Martin
Sep 5, 20253 min read


One Tiny Tweak That Changed Everything - Adding New Resistance Classes To Your Timetable
I’ve delivered resistance classes for over a decade. It started with trialling Zumba Toning for an extra income stream and quickly grew...

Anna Martin
Sep 2, 20253 min read


Learning to Say No: Finding Joy and Balance in Teaching
When we first start out teaching — whether it’s dance, fitness, or any kind of class — most of us say "yes" to everything . Even if it’s...

Anna Martin
Apr 28, 20253 min read


What are your limits? Looking after ourselves...
I've been thinking about this a lot recently, not only because yesterday I went to film and literally couldn't remember anything (a...

Anna Martin
Feb 27, 20254 min read


Thinking of launching something new for January?
When I first started teaching, and probably throughout the first few years I felt under a significant amount of pressure (from myself) to...

Anna Martin
Dec 1, 20234 min read


EVER FEEL A BIT LOST WITH WHERE YOU ARE GOING?
My business and the service that I offer my clients has changed dramatically since Feb 2020. Add to that their change in lifestyle,...

Anna Martin
Nov 23, 20233 min read


I have a confession:focus, connection & creativity for group exercise instructors - Business Support
I have a confession.
I’ve been a bit quiet on the email & blog front recently… which is a little odd for me because I love writing and jus

Anna Martin
Aug 4, 20233 min read


We did a survey for our market research.. here are the results
💜 Here are our results... & how they can help you💜 First up, a caveat to this information... this was answered by around 60 instructors...

Anna Martin
Jul 17, 20232 min read
Promoting Fitness Classes In Your Local Area - Marketing Ideas for Fitness Instructors
Whilst numbers are definitely back on the up, promoting community fitness classes locally still requires effective marketing strategies...

Anna Martin
Jul 13, 20233 min read


Dispelling myths without calling people out
On the daily we hear things that we don’t agree with and we probably wish our client base wasn’t exposed to. Sometimes we REALLY want to...

Anna Martin
Mar 20, 20232 min read
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