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Dispelling myths without calling people out

On the daily we hear things that we don’t agree with and we probably wish our client base wasn’t exposed to. Sometimes we REALLY want to say something, but for some of us, me included, the thought of putting something potentially argument provoking on social media is something we might want to avoid doing. So how can we deal with myth dispelling when it’s about a particular idea or group without going down a route we would rather avoid?

First and foremost, some folk are REALLY comfortable with creating polarising videos or posts, and that’s absolutely cool and really well done in a lot of cases. This email is aimed at those of us who don’t feel comfortable with doing that even if we do still have something to say!

I prefer to use these three methods to get my point of view across without making me feel uncomfortable. Here they are for your reading pleasure:

  1. Write positive posts that show your business message and reinforce the advice that you are giving your clients. By talking about concepts, ideas and research, you can still pass on the information you want to, without having to draw in specific groups, people or products.

  2. Show your passion, your position, your results and your methods without having to draw in discussion about anyone or anything else.

  3. Be comfortable with who you are and what you do. Polarising content is only better for the people who like to make it. Not everyone has to make the same point or content in order to share useful information. The right people will start to listen to what you have to say, even without drawing in other parties.

The long and the short of it is, do what feels right to you. Yes we have to push the boundaries of what we are comfortable with in order to grow, but it doesn’t have to be going against what our internal values tell us.

For as long as I can remember, I have preferred to keep my opinions within my most inner circle, instead choosing to educate with the knowledge I have when asked and keeping an open mind when it comes to what other people or groups have to say. It is GOOD that not everyone is like me, it is GOOD to hear direct opinions on social media because it works really well for some people. How I choose to do it is something I am more comfortable with, and works well for my client base … and that is just fine and dandy.

There is something for everyone when it comes to the provision of information. In exactly the same way as there is someone for everyone when searching for an instructor or a personal trainer. No one method or approach is completely right or completely wrong, it’s just what is right for that particular person.


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