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September isn't necessarily about finding new people… It's about making it easy to come back
Don’t get me wrong…. September is a great pick-up time. There are people who REALLY want to start something new. Folk who have spent the summer battering the pub gardens are gagging to get back into a routine. Those who have school age children are back to their normal where they can plan things to do round a schedule. And those who have been MIA for the last 2 months are wondering if they are still able to keep up with your class… And that’s one of the key things, making th

Anna Martin
Sep 33 min read


Familiarity gets people through the door. A little variety can show them what else they're capable of.
I talked about it at the beginning of the summer but I wanted to swing back round to cover this again as we move into September. Now you know that I LOVE brands, I think things that are Googleable are the easiest to get new people into. Especially because I focus on dance fitness and resistance training… most people will google something fun… and then hang about for the resistance fun. The thing with brands is you have to teach what the brand is so you don’t dilute it… or g

Anna Martin
Sep 24 min read
Our job is epic... and sometimes I forget!
I had a call yesterday with some fitness industry legends that I am on a webinar with at the end of March. We were talking about how to best prep a session that would help instructors see how to pivot in their careers and open doors to different roles within the fitness industry. As I was writing down some notes, I couldn’t stop writing and all of a sudden I’d basically written an essay to myself on how much I love this industry. I LOVE all the cool stuff that I have ended

Anna Martin
Feb 273 min read


The Pros and Cons of an Online Business - Group Exercise
There are many of both and, as I’m sure you can imagine, anyone who has a degree of their business online has experienced them all. I...

Anna Martin
Sep 12, 20253 min read


Thinking of launching something new for January?
When I first started teaching, and probably throughout the first few years I felt under a significant amount of pressure (from myself) to...

Anna Martin
Dec 1, 20234 min read


Inspiring & Feeling Inspired
Oh my, we really do work in a job where we expend a lot of energy on motivating and inspiring other people to live their best lives....

Anna Martin
Feb 21, 20223 min read


Looking After Our Best Product - ourselves..
The difference between being a brand new injury-free fitness instructor versus one that has been around the block a few times is pretty...

Anna Martin
Feb 7, 20224 min read


Building that January timetable - Guilt Free
It’s a toughie, deciding what you should put or keep on your timetable for January, especially this January in particular. I’ve had a lot...

Anna Martin
Dec 1, 20214 min read


5 Things I Wish I'd Learnt How To Do Earlier
When it comes to group ex, there's so much to learn and a lot of it only comes with experience. Here are my top 5 things that made a huge...

Anna Martin
Jan 1, 20203 min read


The Dance Fitness Artillery
So I'm currently dying after teaching dance fitness for the day in a local school for their 'Health Awareness Day'.... I had Year 1s...

Anna Martin
Jan 1, 20203 min read
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