Don’t get me wrong…. September is a great pick-up time. There are people who REALLY want to start something new. Folk who have spent the summer battering the pub gardens are gagging to get back into a routine. Those who have school age children are back to their normal where they can plan things to do round a schedule. And those who have been MIA for the last 2 months are wondering if they are still able to keep up with your class… And that’s one of the key things, making those folk who come...

I talked about it at the beginning of the summer but I wanted to swing back round to cover this again as we move into September. Now you know that I LOVE brands, I think things that are Googleable are the easiest to get new people into. Especially because I focus on dance fitness and resistance training… most people will google something fun… and then hang about for the resistance fun. The thing with brands is you have to teach what the brand is so you don’t dilute it… or get in trouble for...

Let’s say you’re already running a cardio based class like combat or dance fitness and you are absolutely gagging to add in something else… maybe it’s yoga, pilates or a strength based session. It can feel a bit nerve wracking to go for broke and add in something completely different…. So how can we make sure we have some bums on seats, especially for that launch class when we want to get pics and videos. Firstly, I would always add in something that you feel deeply passionate about. Maybe...