Don’t get me wrong…. September is a great pick-up time. There are people who REALLY want to start something new. Folk who have spent the summer battering the pub gardens are gagging to get back into a routine. Those who have school age children are back to their normal where they can plan things to do round a schedule. And those who have been MIA for the last 2 months are wondering if they are still able to keep up with your class… And that’s one of the key things, making th

I talked about it at the beginning of the summer but I wanted to swing back round to cover this again as we move into September. Now you know that I LOVE brands, I think things that are Googleable are the easiest to get new people into. Especially because I focus on dance fitness and resistance training… most people will google something fun… and then hang about for the resistance fun. The thing with brands is you have to teach what the brand is so you don’t dilute it… or g

Let’s say you’re already running a cardio based class like combat or dance fitness and you are absolutely gagging to add in something else… maybe it’s yoga, pilates or a strength based session. It can feel a bit nerve wracking to go for broke and add in something completely different…. So how can we make sure we have some bums on seats, especially for that launch class when we want to get pics and videos. Firstly, I would always add in something that you feel deeply passiona

The vast majority of the population know they need to exercise, they know they need to tick it off for the week and get it done… but how do you change your class from being ‘a tick in the box’ to something they actually look forward to week in week out? The answer is simple as a phrase…. But there is a huge amount of stuff going on behind it. Your class needs to feel unmissable. It needs to bring joy to someone’s day. It needs to be about more than just the exercise. So how

It's got to that time in the year when I need a nap and I am berating myself for not popping to Spain for a couple of nights to read my book by the sea..... instead I need to get a grip and get all my class prep done so I am ready for a week off in April. Next year remind me I need half term off as well lol. When I get to this point, that's when I'm really grateful to have other people's choreo to hand. My brain is devoid of all creativity (even this email... I just had to

I had a call yesterday with some fitness industry legends that I am on a webinar with at the end of March. We were talking about how to best prep a session that would help instructors see how to pivot in their careers and open doors to different roles within the fitness industry. As I was writing down some notes, I couldn’t stop writing and all of a sudden I’d basically written an essay to myself on how much I love this industry. I LOVE all the cool stuff that I have ended

I think we’ve all been there from time to time. I don’t mind admitting that my slumps usually come from a place that is all of my own...

I’ve delivered resistance classes for over a decade. It started with trialling Zumba Toning for an extra income stream and quickly grew...

When we first start out teaching — whether it’s dance, fitness, or any kind of class — most of us say "yes" to everything . Even if it’s...

I've been thinking about this a lot recently, not only because yesterday I went to film and literally couldn't remember anything (a...

When I first started teaching, and probably throughout the first few years I felt under a significant amount of pressure (from myself) to...

I have a confession. I’ve been a bit quiet on the email & blog front recently… which is a little odd for me because I love writing and jus

Whilst numbers are definitely back on the up, promoting community fitness classes locally still requires effective marketing strategies...

On the daily we hear things that we don’t agree with and we probably wish our client base wasn’t exposed to. Sometimes we REALLY want to...

We’ve all done it. Scrolled through social media and seen a video of another instructor all busy and buzzing and feeling that green eyed...

This weekend I went to IFS with the Clubbercise team. It was off the charts - one of the best weekends I’ve had in ages and for so many...

I know, we are run off our feet most of the time. Life is a bit hectic as a self-employed class instructor, personal trainer or dance...

If there was no Kryptonite, you’d think Superman was a prick. I was listening to a Jamie Alderton podcast (The FitPro Show - go check it...

I don't reckon it ever completely goes. We get better at dealing with it and moving on, but it doesn’t completely disappear. I listen to...

Oh my, we really do work in a job where we expend a lot of energy on motivating and inspiring other people to live their best lives....