Don’t get me wrong…. September is a great pick-up time. There are people who REALLY want to start something new. Folk who have spent the summer battering the pub gardens are gagging to get back into a routine. Those who have school age children are back to their normal where they can plan things to do round a schedule. And those who have been MIA for the last 2 months are wondering if they are still able to keep up with your class… And that’s one of the key things, making th

The vast majority of the population know they need to exercise, they know they need to tick it off for the week and get it done… but how do you change your class from being ‘a tick in the box’ to something they actually look forward to week in week out? The answer is simple as a phrase…. But there is a huge amount of stuff going on behind it. Your class needs to feel unmissable. It needs to bring joy to someone’s day. It needs to be about more than just the exercise. So how

I had a call yesterday with some fitness industry legends that I am on a webinar with at the end of March. We were talking about how to best prep a session that would help instructors see how to pivot in their careers and open doors to different roles within the fitness industry. As I was writing down some notes, I couldn’t stop writing and all of a sudden I’d basically written an essay to myself on how much I love this industry. I LOVE all the cool stuff that I have ended

I think we’ve all been there from time to time. I don’t mind admitting that my slumps usually come from a place that is all of my own...

There are many of both and, as I’m sure you can imagine, anyone who has a degree of their business online has experienced them all. I...

I’ve delivered resistance classes for over a decade. It started with trialling Zumba Toning for an extra income stream and quickly grew...

My business and the service that I offer my clients has changed dramatically since Feb 2020. Add to that their change in lifestyle,...

I have a confession. I’ve been a bit quiet on the email & blog front recently… which is a little odd for me because I love writing and jus

Whilst numbers are definitely back on the up, promoting community fitness classes locally still requires effective marketing strategies...

On the daily we hear things that we don’t agree with and we probably wish our client base wasn’t exposed to. Sometimes we REALLY want to...

We’ve all done it. Scrolled through social media and seen a video of another instructor all busy and buzzing and feeling that green eyed...

There are no two ways about it, group exercise is the mainstream and people of all shapes, sizes and interests are attracted to classes...

This weekend I went to IFS with the Clubbercise team. It was off the charts - one of the best weekends I’ve had in ages and for so many...

I know, we are run off our feet most of the time. Life is a bit hectic as a self-employed class instructor, personal trainer or dance...

If there was no Kryptonite, you’d think Superman was a prick. I was listening to a Jamie Alderton podcast (The FitPro Show - go check it...

I don't reckon it ever completely goes. We get better at dealing with it and moving on, but it doesn’t completely disappear. I listen to...

Oh my, we really do work in a job where we expend a lot of energy on motivating and inspiring other people to live their best lives....

All those years ago when I quit my job as a Key Account Manager for a freight forwarder, little could I imagine what lay ahead for me....

The difference between being a brand new injury-free fitness instructor versus one that has been around the block a few times is pretty...

Diary of a Group Ex instructor Starting 2022 - A little bit weird January has always been my best pick up time. I would put my timetable...